Panama Auromar Ironman Geisha

  • Panama Auromar Ironman Geisha

Cup Characteristics: Hibiscus and very sweet, promising dark chocolate and cinnamon aromas. Flavors of sweet Meyer lemon, juicy, succulent. Delicate mouthfeel has tartness followed by sweet complex and lingering orange blossom flavors. Very balanced and elegant with orange notes all the way through. Judges also noted peaches, mandarin, floral, elegant, sweet chocolate, flower petal.

$37.50 per 12 ounces


This Willoughby's Serious Select coffee will be roasted and shipped on Tuesdays 8/12 and 8/19, subject to availability.

Willoughby's just celebrated its 29th anniversary and we have a gift to share with you, albeit expensive even at this very discounted price. Last summer, when this coffee arrived, fresh from its victory as the #1 Geisha category winner in the 2013 Best of Panama competition. We sold the coffee for $50 per half pound ($100 pound). We still have some of that coffee remaining and after a recent cupping we can say it is in perfect condition. We are selling the small amount that is left at half price - $37.50 per 12 ounces.

Ironman Geisha from the farm of Roberto Brenes. The 150 pounds that were offered at the BOP internet auction brought $160.25 per pound (unroasted). This is a stunning example of the Geisha varietal from a relative newcomer to already highly sophisticated coffee farming community of the Panama highlands. Roberto had a little additional coffee that he had not put in the auction and agreed to sell it to us at a pre-auction price.

Geisha, for those who may not be familiar, is a seed variety that is native to Ethiopia and probably a relative of the Longberry. Its shape is elongated and somewhat large. This seed was experimentally planted in Boquete Panama along with many other other varieties as a test of what might grow well in this particular micro climate. The result was the birth of a superstar in the world of coffee. Originally planted and brought to celebrity by the Peterson family of Hacienda Esmeralda, this variety started to break price records and the reputation and market for this coffee continued to grow, with devotees throughout the world and especially in Asia and Australia.

Barry Levine from Willoughby's was among sixteen international judges.

Name: Auromar Estate Ironman Geisha
Growing Region: Candela, Volcan
Varietal: Geisha 100%
Elevation: 1600 meters – 5250 feet
Processing: Washed
International jury score: 91.70 points


Roberto Brenes is a really interesting person with interests well outside that of coffee farming. Farming coffee is what he plans to do through his retirement years and the land has been in his wife's family for generations. Roberto is also the head of the Panamanian stock exchange so he has a lot of knowledge of international finance; Panama because of its location and the canal in particular, is tremendously growing country with interests from all over the globe. Panama City, the capital, is sometimes referred to as the Dubai of the Americas and a place where there is much international investment. It wasn't always that way. During the Noriega years when under dictator rule, Panamanians suffered and lived in fear. A younger Brenes was an outspoken critic of the Noriega regime and was twice exiled from the country, something of a badge of honor when looking back on it. Educated in Panama through secondary school Brenes went to Columbia University in New York where he earned an MBA, which led him to work in banking when he returned to his country. Later, while exiled and in South America he elevated his career to investment banking. Post Noriega and exile, when Panama was coming out from under dictatorship, Brenes was offered the role of Central Banker for the country. The zeal he brings to everything in his life is now being poured into his coffee farming and the results are obvious.

At 68 Brenes is engaged in Ironman triathlon competitions, for which he clearly has a love. His Geisha Ironman coffee is named in honor of this activity. We are happy to count ourselves among Roberto's friends and acquaintances and look forward to our next meeting. Judges adored this coffee and there was no shortage of compliments for its huge bag of flavors.


NOTE: This price is for a 12 ounce package.