This Willoughby's Serious Select coffee be roasted and shipped
on Tuesday 3/2, 3/9 and 3/16 |
Please note: This package is 12 ounces. Panama Hacienda La Esmeralda Special, is perhaps the world's most well regarded coffee at this time. This coffee arrived late July, 2008 and the unroasted, green coffee stored in vacuum packs, so it is as fresh as the day we received it. In 2008, Esmeralda took the bold step of conducting a private auction for all of their coffee output. In prior years, they participated in the Best of Panama coffee competition in which they took 1st place for four years running. A small lot of the very coffee that won the competition was then auctioned and the balance of the farm's output was sold to a group of favored roasters who had developed a relationship with the farm, this on a limited allocation basis. Hacienda Esmeralda took the risk this year of not participating in the competition leaving it to other worthy competitors; also they decided to have their own auction.
In May 2009 we were again judges at the Best of Panama competition. Esmeralda re-entered the competition and took first place once more, with a stunning example of Geisha. But all throughout Panama, as well as other Central American countries and in Colombia, crop sizes were cut in half by weather conditions. The winning lot of Esmeralda in the BOP was sold in that auction and the rest of Esmeralda's small 2009 production was sold in a private auction in which we participated. That coffee is now available as well, however, at a considerably higher price than the 2008! As expensive as it may seem, the 2008 now seems a bargain.
The 2008 auction was set up in such a way that coffee was broken into 10 groups or batches, each with a slightly different taste profile. The coffee batches within each group were combined so each batch could be homogeneous. Batches were determined by where they were located on the farm (North or South of the Creek, eg), when they were harvested (Jan 9 through March 25) and, there were a few specially segregated coffees. Two of the ten lots were very unusual - one 50 pound bag of peaberry and one same size bag of repasse or 'late harvest' coffee left on the tree to become overripe. So eight batches remained for a grand total of 25,500 pounds of coffee. It may sound like a lot but it is really miniscule in the world of coffee. This equals only 193 sixty kilo sacks, however, this coffee was specially vacuum packaged in 50 pound cryovac bags, then boxed.
We were the successful bidder of 900 pounds of coffee. A small portion of it will be available to our home coffee roasting customers, the balance through our Willoughby's Serious Select coffee program. This is Esmeralda lot number 7, harvested between February 15th and 20th, south of the farm's creek.
In the past our Esmeralda coffee earned us 94 points by Coffee Review.
Also, last year, when Hacienda Esmeralda won first place in the Best of Panama competition, it fetched $130 a pound and we were part of the buying group that won it.
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Award night 2007 in Panama
with The Peterson's of Hacienda La Esmeralda.
Clockwise: Bob Williams, Price, Rachel and Susan Peterson,
Barry Levine, Daniel Peterson. |
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Esmeralda Special has
truly become the world's most famous coffee -- the Best of Panama 2007 Auction Lot #1 winner which took top
honors with a score of 95.26 and sold at auction for a record $130 per pound!
In addition to a string of 1st place Best of Panama victories, it also placed first in the Specialty Coffee Association
of America's Cupping Pavilion the last three years (2005-2007) and the Rainforest
Alliance Cupping for Quality in 2004, 2006 and 2007. This is an opportunity to purchase
something rare. The entire auction lot was only 500 pounds and was split between us and
7 companies, one of which was our own home roasting venture Roastmasters.com. But beyond the small auction lot, the farm privately sells the balance of its small, 150 bag output to a handful of elite coffee roasters including Willoughby's.
Kenneth Davids in his November 2007 Coffee Review of that year's crop of Esmeralda wrote: "This lot of Gesha is from the same fields, crop and variety as the record-breaking auction lot but was sold outside auction. With its bold, boat-shaped beans and distinctive floral and chocolate cup, the Esmeralda Panama Gesha continues one of the world’s most unique coffees". He gave our coffee a rating of 94.
The coffee is grown on the Hacienda La Esmeralda, located on the slopes
of Mount Baru in western Panama near Boquete. It is grown from the geisha varietal
at an altitude of over 5400 feet above sea level. Geisha is an heirloom cultivar
of Ethiopian origin, which took root in Panama mid 20th Century. Soil and climate
conditions in Panama are well suited to geisha; this cultivar is a major factor
in Esmeralda's cup quality. The other major factor is the level of care and
attention to detail given the coffee by the farm's owners, the family of Price
Peterson. In addition to the level of excellence in the coffee's growth, harvest
and preparation, the Peterson's care deeply for the people who work on the farm,
paying premium wages and providing medical and dental care and a nursery for
the young ones. The coffee is washed and is Certified Rainforest Alliance. We
were competition judges and one of our colleagues gave this coffee a perfect
100 score, saying, "There was absolutely no category where I could take away
anything. The coffee was perfect".
Hacienda La Esmeralda produces less than 200 bags of Esmeralda Special in any
given year, sometimes less. While expensive, this coffee is hard to get, very limited and delicious. It's Ethiopian roots are apparent but so are the unique, floral jasmine and citrus flavors and aromas.
Panama Esmeralda Special will only be available for a very limited time.
Cup Characteristics: This truly unique coffee is powerfully aromatic
with notable jasmine fragrance. Orange-like citrus and blueberry flavor notes.
Very bright, sweet, balanced acidity. Exotic, intense. When properly roasted
the scent of this coffee is instantly recognizable.
Ken Davids' cupping notes (2007): Sweet-toned, quietly intense aroma: jasmine, sweet citrus, cocoa. In the cup the mouthfeel is silky, almost syrupy, the acidity intense but delicate with shimmers of white wine. Orange, lemon, cocoaish chocolate, floral notes. Long, deep, flavor-saturated finish.