Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting. Outside of neighboring states we recommend you choose shipping via USPS Priority Mail.

If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.

Introducing Serious Select - We are pleased to introduce a new line of coffees to Willoughby's we call Serious Select. In addition to all of the other great, freshly roasted coffee we offer, we have committed to some coffees of special distinction which are either very limited, exotic or both.

We are participants in a number of international competitions as jurors, such as the Cup of Excellence, now held in about eight countries a year. These competitions seek to rank the best coffee in a particular country in a given year. The coffees are later auctioned and the best fetch a considerable price due to their excellence and scarceness. Some Serious Select coffees derive from other single country competitions, some from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the envelope.

These highly sought after and often more expensive coffees are what Serious Select is all about. We will roast and ship Serious Select coffees on Tuesdays, one or more coffees per week, so you may enjoy these coffees at their absolute peak of flavor.

*** Roasting schedule ***
The following coffee will be roasted and shipped on
Tuesdays 6/18 and 6/25

Rusty's Hawaiian Kenya Style Typica

Rusty's is a grower and processor in Ka'u, the other great coffee growing area on the island of Hawaii. Adjacent to Kona, Ka'u is located on the volcanic southern coast and contains, in fact, the southermost point of the United States.

Rusty's is a very experimental company. They grow some of their own coffee, testing how different varietals take to their climates, and, they add further complexity by taking these beans and putting them through different processing methods. In other words different types of coffee cherries with a variation of routes to finished, dried coffee beans ready for roasting. This coffee is grown and processed by Rusty's on their Ka'u property. But, they also purchase cherry from other growers in both Ka'u and adjacent Kona and do custom processing. With small production and high quality, the coffee is in big demand by top roasters. Read more about Rusty's Hawaiian Kenya Style Typica...

Check back for future selections.