Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting. Outside of neighboring states we recommend you choose shipping via USPS Priority Mail.

If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.

Introducing Serious Select - We are pleased to introduce a new line of coffees to Willoughby's we call Serious Select. In addition to all of the other great, freshly roasted coffee we offer, we have committed to some coffees of special distinction which are either very limited, exotic or both.

We are participants in a number of international competitions as jurors, such as the Cup of Excellence, now held in about eight countries a year. These competitions seek to rank the best coffee in a particular country in a given year. The coffees are later auctioned and the best fetch a considerable price due to their excellence and scarceness. Some Serious Select coffees derive from other single country competitions, some from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the envelope.

These highly sought after and often more expensive coffees are what Serious Select is all about. We will roast and ship Serious Select coffees on Tuesdays, one or more coffees per week, so you may enjoy these coffees at their absolute peak of flavor.

Roasting schedule:
Both of these coffees will be roasted and shipped Tuesdays
3/2, 3/9 and 3/16

Panama Hacienda La Esmeralda Especial - private auction lot - Perhaps the most famous coffee in the world today. First place winner of numerous national and international competitions. Rainforest Alliance. Esmeralda is made from a ancient varietal called Geisha that originated in Ethiopia and found the perfect growing conditions in Boquete highlands of Panama. Perfumed with natural jasmine and floral tastes, the coffee is delicate and distinctive; lemony citrus qualities. This 2008 vintage of Esmeralda has been stored in airtight vacuum bags, unroasted since it left the farm. We open and roast fresh and the coffee is in perfect condition. Packed in foil 12 ounce bags. For more Panama Hacienda La Esmeralda Especial information or to order.

This coffee is roasted to order.

Also, please see our 2009 Panama Esmeralda Special - Mario Pascua, packed in foil 12 ounce bags. Extremely limited and rare.

Check back for future selections.