Our Start Willoughby's Coffee & Tea was founded in 1985 by Bob Williams and Barry Levine. From inception the core mission of Willoughby's was to produce the finest and freshest coffee beans possible-to be a state-of-the-art coffee roasting company whose products were unparalleled. To ensure this mission, the company embraced seemingly simple principals: What Makes Willoughby's Different? Quality Our selection process is honest and based on many comparative blind cuppings. We have access to coffees based on our long established network of producers, importers an exporters in the coffee world. Freshness We roast fresh at our own facility in small batches. Our roasting methods fully develop each coffee's individual flavor and aromatics. Value We price our products to market, guarantying true value and competitiveness. Service: Our staff is conversant in coffee; our stores relaxed. We place great emphasis on coffee knowledge and customer service. Commitment Our commitment to coffee excellence is ongoing. We continually strive to improve in all we do.