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Sourcing the World's Finest Coffee
Quality, Freshness, Value

We are a coffee roasting company with one seemingly simple goal: to produce the finest, freshest, most skillfully roasted coffee beans available anywhere - Serious Coffee.®


97 points Coffee Review

Thank you Coffee Review (9/20/19) for your 97 point rating of our Panama Elida Green Tip Geisha Natural , the 1st place Geisha Natural (GNEP-01) from the 2019 Best of Panama competition that set a world record price of $1,029 per pound, at origin, and before import and roasting. Only 100 pounds of this coffee were auctioned and that small quantity was split among companies around the globe that had partnered to acquire it at auction. As such it is an extremely limited (and expensive) coffee. We plan to offer small packages along with some commemorative articles in the very near future. Please click here to be informed of that rare offering.

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Serious Select
limited edition coffees.

This program offers exceptional and scarce coffees. Each week we offer prestigious coffees, each unique and in very limited supply. These coffees roast and ship same day, once per week.

Panama Finca Auromar Geisha Natural

Always a top contender for the highest awards at the Best of Panama, 1st place in 2016 and once prevously. Coffee Review 93 points in 2018; 96 points in 2017.  Auromar Geisha is from the farm of Roberto Brenes. This is a stunning example of the Geisha varietal from a relative newcomer to an already highly sophisticated coffee farming community of the Panama highlands. The property is in Volcan, the westernmost region of Panama, near the border with Costa Rica. The land is like a natural preserve with monkeys howling in the background. This is a big, full flavored natural with lots of worldwide demand.

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Home Brewing: Grinders & Scales

If you are seeking to easily make delicious and consistent coffee every time you brew then there are a couple of things you can do to make this a reality.

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Coffee Varietals Explained

Like different grape varieties that are used in making wine, the myriad kinds of apples and tomato variations available in your local green grocer, coffee has a significant family of seed varieties.

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We are proud to be a full season sponsor of the Yale Repertory Theatre located across the street from our York Street store. We sponsor every show and our complimentary coffee is served during each intermission! The 2018-19 season has now ended.

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Featured Products

Here are several coffees and other products that we feel may be of special interest to you.

Product Spotlight

Customer Testimonials

See what our happy customers are saying about Willoughby's Coffee & Tea.

Kevin - Madison, CT
Letter to New Haven Register Sept 12, 2013. "Businesses can learn from Willoughby's". It gives me great pleasure to know that a quality local business of which I have been a longtime supporter is as good as - if not better than - I thought it was......

Adam - Afghanistan
I'm now a senior Navy officer serving in Afghanistan. Many of my friends are sending me Willoughby's coffee in care packages, and it is the biggest morale boost we get here! All the guys in my unit are now hooked. Just thought you might like to know that you have a following here in Afghanistan!......

Hector - Killingworth, CT
Great customer service you will forever have our business......

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Awards & Recognitions

Thanks to the CTNOW readers !

May, 2014
Winner in 5 categories of 2014 New Haven Advocate Readers' Poll
Best Place to Buy Coffee Beans - Best Coffee House - Best Coffee Shop
Best Place to Buy Loose Tea - Best Tea House

June, 2013
New Haven Living - Best of New Haven
Best Coffee Shop 2013. "That roasting aroma by the courthouses is Willoughby’s, brewing java and steeping teas since Radiohead met at prep school. Also pouring at the Yale School of Architecture".

May, 2013
Winner in three categories of 2013 New Haven Advocate Readers' Poll
Best Place to Buy Coffee Beans - Best Coffee House - Best Place to Buy Loose Tea

March, 2013
Awards from the Connecticut Specialty Food Association
1st place in the Organic category for Sumatra Mandheling Organic French Roast, 2nd place award in Outstanding Beverage Category for Ethiopia Yrgacheffe Kochere GR1.

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