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Sourcing the World's Finest Coffee
Quality, Freshness, Value

We are a coffee roasting company with one seemingly simple goal: to produce the finest, freshest, most skillfully roasted coffee beans available anywhere - Serious Coffee.®


Your quality food establishment, restaurant or office
can benefit from our freshly roasted coffee.
Head here to let us know how we can help.

Serious Select
limited edition coffees.

This program offers exceptional and scarce coffees. Each week we offer prestigious coffees, each unique and in very limited supply. These coffees roast and ship same day, once per week.

Panama Finca Auromar Geisha Natural

96 points Coffee Review and #8 Top Coffees of 2017. This directly traded coffee is an excellent value for a globally regarded coffee. Everyone loves the floral, delicate flavors of the Geisha varietal and growers in many countries are trying their hand at growing it. Nowhere is it more abundant than in Panama where the expertise first developed. Roberto Brenes has a crowning achievement with this coffee, which was awarded 96 points by Coffee Review this year! We are big fans of this coffee and very excited to share it with you this holiday season.

Please note this coffee is roasted on Tuesdays and Fridays and will be shipped accordingly. 

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Panama Esmeralda Private Reserve Geisha

100% Geisha varietal from world famous Hacienda Esmeralda in Panama. Geisha from this wonderfully blessed farm in Boquete, Panama can fetch up to hundreds of dollars per pound at auction. Those Geisha beans that are not selected for inclusion in the auction lots are sold as this second coffee and represent a terrific value. Geisha beans are floral, often with jasmine scents and present light, fruity flavors in the cup. Until very recently they have only been planted in a very few farms concentrated in this region. As its reputation has spread farmers are planting Geisha in ever greater number. The Peterson family of Hacienda Esmeralda are cited with the development of this great coffee. Reward yourself with this delicate, tropically flavored varietal at a great price.

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Home Brewing: Grinders & Scales

If you are seeking to easily make delicious and consistent coffee every time you brew then there are a couple of things you can do to make this a reality.

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Coffee Varietals Explained

Like different grape varieties that are used in making wine, the myriad kinds of apples and tomato variations available in your local green grocer, coffee has a significant family of seed varieties.

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We are proud to sponsor the 2017-18 Yale Repertory Theatre located across the street from our York Street store. Ibsen's "Native Son" from Nov 24 through Dec 16. Enjoy our complimentary coffee during intermission!

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Featured Products

Here are several coffees and other products that we feel may be of special interest to you.

Product Spotlight

Customer Testimonials

See what our happy customers are saying about Willoughby's Coffee & Tea.

Kevin - Madison, CT
Letter to New Haven Register Sept 12, 2013. "Businesses can learn from Willoughby's". It gives me great pleasure to know that a quality local business of which I have been a longtime supporter is as good as - if not better than - I thought it was......

Adam - Afghanistan
I'm now a senior Navy officer serving in Afghanistan. Many of my friends are sending me Willoughby's coffee in care packages, and it is the biggest morale boost we get here! All the guys in my unit are now hooked. Just thought you might like to know that you have a following here in Afghanistan!......

Hector - Killingworth, CT
Great customer service you will forever have our business......

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Awards & Recognitions

Thanks to the CTNOW readers !

May, 2014
Winner in 5 categories of 2014 New Haven Advocate Readers' Poll
Best Place to Buy Coffee Beans - Best Coffee House - Best Coffee Shop
Best Place to Buy Loose Tea - Best Tea House

June, 2013
New Haven Living - Best of New Haven
Best Coffee Shop 2013. "That roasting aroma by the courthouses is Willoughby’s, brewing java and steeping teas since Radiohead met at prep school. Also pouring at the Yale School of Architecture".

May, 2013
Winner in three categories of 2013 New Haven Advocate Readers' Poll
Best Place to Buy Coffee Beans - Best Coffee House - Best Place to Buy Loose Tea

March, 2013
Awards from the Connecticut Specialty Food Association
1st place in the Organic category for Sumatra Mandheling Organic French Roast, 2nd place award in Outstanding Beverage Category for Ethiopia Yrgacheffe Kochere GR1.

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