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Serious Select Coffee These highly sought after and often more expensive coffees are what Serious Select is all about. Check back often for our latest selections. Serious Select coffees are packed in foil bags with one-way valves. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Ethiopia Wush Wush Grade 1 Natural

Wush Wush is a varietal that originated in Ethiopia and it is named after the small growing town of Wushwush. Since then, the varietal has started showing up in other countries such as Colombia. It is considered to be a rare varietal, although, due to its intense flavor profile, it has recently become more popular and sought after as the demand for unique specialty coffee increases. Over the last few years different versions of the Wush Wush varietal have boasted big scores on Coffee Review.

Very pronounced fruit. Deep coffee fruit, berries, concentrated wine flavors. Long finish. Green apple tartness in the background. These big fruity flavors result from both anaerobic fermentation and extended drying times. This method of processing produces deep fruit penetration. If you like powerful, fruity Natural flavors, this is for you.

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Colombia Finca Las Brisas Pink Bourbon Natural

Producer Lisandro Cardenas is the son of a coffee producer and spent his whole life around coffee. He said that he "inherited" being a producer from his father. He took courses at the National Learning Service (SENA) in coffee production, and started his own farm almost a decade ago. In additional to Caturra, Don Lisandro grows Gesha varieties and this Pink Bourbon.

Cup Characteristics: Extremely sweet with melon, cherry, grapefruit and persimmon flavors. There are additional tropical fruit flavors showing up like pineapple and starfruit. Shows high grown pedigree and transparency. This is bold, flavorful and particularly sweet coffee.

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Panama Don Julian Geisha Natural

Over the years we have offered Don Julian's well regarded Pacamara, but they also grow Geisha. This season we were able to acquire both varieties and this Natural processed Geisha will be the last Geisha of the season from this farm. We directly imported the coffee by airfreight and have had a Direct Trade relationship with the producer for many years.

Delicate, medium fruit penetration. Tropical fruit flavors of pineapple, mango and kiwi. Mild florals, mostly light jasmine as is typical plus concentrated sugar. Smooth and silky finish. A traditionally processed natural that let's the natural flavor components of geisha express itself. Very clean. All Geisha is expensive, this one actually being more affordable than many.

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Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

Willoughby's participates in many events, sometimes as jurors, always with interest.