FREE SHIPPING OVER $65
Serious Select Coffee Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting so you may enjoy these coffees at their absolute peak of flavor. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Panama Finca Auromar Pacamara Natural

Kicking off the holiday season of Serious Select coffees is a Pacamara variety from Finca Auromar in Panama. In some previous years we offered several Geisha varieties from Auromar, but this year it is something different - a Pacamara, which very pleasantly surprised us with its unique profile. They grow very little of it and the price point is much less expensive than Geisha from the same farm. Pacamara is human made cross of two other varieties, explained in more detailed on the coffee's own page.

This is a mildly floral expression of Pacamara. Aromas: cherry, marzipan, roasted chestnut with savory overtones. Flavors of chocolate, raspberry and fig with tart cherry background and finish. Very chocolatey mouthfeel with hazelnut.

Shop Now
If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.
Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

Willoughby's participates in many events, sometimes as jurors, always with interest.

These highly sought after and often more expensive coffees are what Serious Select is all about. 
Check back often for our latest selections.