Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

Willoughby's participates in many events, sometimes as jurors, always with interest.

These highly sought after and often more expensive coffees are what Serious Select is all about. 

Check back often for our latest selections.