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    Serious Select Coffee Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting so you may enjoy these coffees at their absolute peak of flavor. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Ecuador Yacuri Farm Sidra

    Sidra is lately a sought after variety and has been growing in popularity. It has been used with success in various barista competitions for its high quality. This is a washed processed coffee and an especially good value. This is our first offering from this property. The processing is overseen by Juan Pena of La Papaya fame.

    A very elegant, complex cup with flavors of lemon custard, cocoa nibs, marshmallow and mild almond in the background. Well balanced with a long, dry finish that is soft on the palate. This is a clean, sweet washed coffee.

     Shop Now     If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.
    Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

    Willoughby's participates in many events, sometimes as jurors, always with interest.

    These highly sought after and often more expensive coffees are what Serious Select is all about. 
    Check back often for our latest selections.