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    Serious Select Coffee Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting so you may enjoy these coffees at their absolute peak of flavor. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Guatemala El Socorro Laurina

    Back for another season after considerable demand, and in our opinion, the best example of Laurina from El Socorro to date. Laurina is a coffee variety that is naturally low in caffeine content. It has 1/3 to 1/2 of the caffeine found in most Arabica coffee plants (which are half as much as Robusta plants such as in supermarket brands).

    Laurina is very attractive both as a tasty coffee and a way to reduce caffeine while retaining full flavor. Aromas of licorice, bittersweet chocolate, roasted almonds. Flavors Macadamia nut, pignoli, sugar cane, cinnamon toast. And some florals.

     Shop Now     If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.
    Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

    Willoughby's participates in many events, sometimes as jurors, always with interest.

    These highly sought after and often more expensive coffees are what Serious Select is all about. 
    Check back often for our latest selections.