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    Serious Select Coffee Serious Select coffees roast and ship on Tuesdays (except as noted) and are sold on a pre-ordered basis. They are packed in foil bags with one-way valves and ship within hours of roasting so you may enjoy these coffees at their absolute peak of flavor. Outside of neighboring states we recommend you choose an expedited shipping method if you are concerned about receiving holiday related shipments on time. Guatemala El Socorro Pacamara

    We have three coffees from El Socorro this year, a Red Bourbon, a Laurina which was previously offered as a Serious Select and now this Pacamara. This is a cultivar, a man-made cross between the large Maragogipe varietal and sweet Pacas Bourbon.

    Vanilla and peanut aromas. Extremely sweet cup, some lychee. Not typical Pacamara dark fruit flavors but rather big fleshy fruits like pear and peach. The flavors deepens as the coffee cools. Juicy and vibrant.

     Shop Now     If you have other items ordered we will ship them along with your Serious Select coffee. If you want other items shipped separately please enter them as a separate order.
    Some Serious Select coffees derive from international coffee competitions which seek to rank the best coffee in a particular country in a given year, some are from private auctions - like the world renowned Hacienda Esmeralda from Panama - and still others are the product of experimentation by growers pushing the quality envelope. 

    Willoughby's participates in many events, sometimes as jurors, always with interest.

    These highly sought after and often more expensive coffees are what Serious Select is all about. 
    Check back often for our latest selections.